Web Design as a Profession

I’ll probably never work full-time as a web designer (nor, God forbid, as a developer). I don’t have the interest level nor the self-discipline required to teach myself every new technology. Web design has always been more of a means than an end for me. I don’t want to be a programmer. I’m a content-driven sort. I want to communicate simply, and in as aesthetically-pleasing a manner as this simplicity will allow…

That’s not to say that I don’t have strong opinions on the subject, nor is it meant as a criticism of those who blaze new territory. It’s just that I personally don’t see the need to add complicated functionality on my own sites just because I can. There has to be a really compelling reason for me to go to the effort required to learn new technologies, My sites (or my life) must be improved dramatically in some way to make it worth my time…

For example, I started using Dreamweaver templates a long time ago. It made my life and my updates much easier. I started using limited CSS for the same reasons (and to improve page loading times). I have not, however, found any particularly compelling reason to experiment with Flash, XML, PHP, or complete CSS-based layouts. I may at some later point…

I can write HTML from scratch (and often do, as it’s sometimes the only way to make the aforementioned Dreamweaver work properly), but I’d prefer not to have to do so on a daily basis. If I can come up with a reasonably attractive layout in a (good) WYSIWYG editor, which will load reasonably quickly for a reasonable percentage of browsers and operating systems, I’m happy. And I don’t feel particularly guilty nor low-tech…

At least I care about design and realize that not everyone on the planet is using Internet Explorer for Microlsloth Windoze with a resolution of 1024×768 on a 17-inch monitor, which will always put my stuff a few notches ahead of about half the websites out there…

Yes, I’ll occasionally play with something just to see if I can make it work, but it’s usually to solve a specific problem like complicated navigation or whatever…

I have the highest respect for those few people who are strong on content AND backbone. I guess I’m not one of them, although I probably know more about the nuts and bolts than most users and many designers. I don’t think I’d ever have a webhosting account which didn’t come with Unix shell access, just because I want it to be there the couple of times a month when I feel the need to “chmod” or to “ls-l”…

But dang it, I’m not completely convinced that the medium is the ENTIRE message, so while this may read like an apology, it really isn’t…