TV Truck

So NBC, faced with what seems to be a woefully inadequate new affiliate in one of the largest TV markets in the country, is now considering doing it the old-fashioned way: delivering its programming to certain San Francisco neighborhoods via truck

I remember summertime when I was a kid. The NBC truck showed up every afternoon about 2:00. It was a glorious sight with that peacock logo and that hypnotic bell playing the NBC jingle. All the kids in the neighborhood would crowd around, hoping they had enough change in their pockets for a “Sanford and Son” or maybe a “Chico and the Man” or two. Sometimes the driver would throw in an “Adam 12” rerun for free…

But then there was that scandal in 1982, when the new driver invited one little boy inside the truck and gave him a “Love Sydney” for free. After that, Greensboro banned door-to-door delivery of network TV programming, athough I think some syndicated shows are still delivered by bicycle in areas with low cable penetration…

it’s nice to see a big, cosmopolitan city like San Francisco return to such simple old-timey pleasures, though…

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