I don’t know if this campaign will work, but I give them credit for trying something other than protectionist legislation for a change. But as I’ve said before, small businesses will only attract customers if they provide a specific type of service which is unavailable in a chain environment. Nagging people — or worse yet, trying to force them through legislation — to shop someplace they’d rather not just ain’t the way to go about it…
That said, I have to admit that, as much as I don’t really care for the SF Chronicle, they do get points for keeping archived stories free and linkable ad infinitum, so links I created even six or seven years ago still work. To my knowlege, no other major newspaper does that. It probably generates a nice bit of traffic for them…