Supposing you have a client for whom you’ve been working for several years. Suddenly this client decides out of the blue to change its logo. You see this new logo and realize it looks like something created by a little old lady on a computer she bought yesterday, using Microsoft Works with nothing but pre-installed Windows system fonts. In short, it’s amateurish as hell and it’s really ugly, like something that should only be printed on a cheap plastic sign for a nail salon in a strip mall in Fremont.
Considering that image is very important in this client’s industry, how do you make your feelings known to said client? Or do you? Would it be pushy to suggest that you could spend about five minutes and come up with something much better? For free, if necessary?